Quels conseils les chefs de produits chevronnés prodiguent-ils à un néo-chef de produit…?

Quels conseils les chefs de produits chevronnés prodiguent-ils à un néo-chef de produit…?

Je vous prie de trouver ci-dessous les avis et conseils de chefs de produits à tout débutant au métier de chef de produit, en guise de réponse à la publication-question de Christopher Hikel sur un forum de discussion LinkedIn formulée comme suit: "Imagine a friend of yours is promoted to product manager, but doesn't have product management experience. What is the best advice that you could give them to help them succeed?"

Question de Christopher Hikel sur un forum LinkedIn.

1. - Be patient—you're playing the long game here.

- You need to have every department thinking of you as an ally.
- Start figuring out what customers need (not necessarily what they ask for).
- Making wrong decisions is better than making no decisions. Move.

1. Product Manager is an exciting role so the first is of course congratulations. However, I am not sure becoming a product manager must be a "promotion". It could just mean a job role and responsibility transfer in many organizations.
   A product manager firstly need become the hub or bridge of the information from different dimensions. Some product managers are authorized to make decisions on road-map or strategy but most of them just pre-process those information and make a plan to the executive management and stakeholders (varies depends on industry and company). You must understand who are your stakeholders and what are you expected to do from your boss or stakeholders.
   Regarding the information, you need collect raw data from customers, sales, partners, support and service, analyst those outbound function team as well as the engineering, research, test, lab inbound teams. Combine all the data, you need work out what and when to do the product and how to sell the product at relative high level and longer time period. You need rationalize and process them before you have a conclusion and show your boss and stakeholders.
   All of all, making a good balance is important and you need get used to the new role. I knew some of my friends include myself transferred from another functional team tend to overweight the data from the old team when processing data and making decisions. That's nature and intentionally. It will take time to reach a good balance point.
   Last, we should congratulate him/her again. :)
2. Spend as much time as you can talking to customers. Development, Marketing, other departments will always want you in the building for meetings, but if you aren't making time to talk with customers then you won’t have anything useful to say.
3. Find a mentor or coach. It's a hard job to figure out on your own.
4. Listen to the customer/prospect and talk to your production manager.
5. Learn 4Ps (Product, Price, Place and Promotion) of his product line and understand how financials are impacted by each P.
6. I’d congratulate him and send him a copy of Marty Cagan’s: “Inspired - how to create products that customers love” as a gift. Also probably would tell him that PM is a team sport and suggest he find allies in the relevant parts of his organisation to help him balance ‘my’ six forces of PM:

- Product/Technology (core embodiment of the offering)

- Customer/User (needs of the targeted customers and their influencers)

- Business/Finance (business model & supporting company structure)

- Go-to-Market (ways to communicate and cater to customers)

- X-Functional Readiness (readiness of all infrastructure required to operate the business)

- Market/Competition (the environment the offering is operating in)

(Also fully agree w/Teresa’s suggestion, but if he were my friend, he’d have my number already…)

J’aime bien la réponse N°1. Et vous?

Merci de m'avoir lu. N'hésitez pas si vous avez des commentaires. L'échange fait grandir.

Bien cordialement,

Arnold GNAMA

Comment les chefs de produit définissent leur métier en une phrase?

Qu'est-ce qu'un chef de produit? &Que fait exactement un chef de produit?& - Comment se définissent les chefs de produit en une seule phrase ? J'ai recueilli sur un forum LinkedIn les contributions

http://maitredeepblue.over-blog.com/2014/03/comment-les-chefs-de-produit-definissent-leur-metier-en-une-phrase.html

Voir aussi